What is Bounce Rate in Google Analytics?

Posted on September 13, 2011 by admin

Routinely analyzing the performance of you website is the key to maximizing your online success. By success, we mean having visitors consistently perform a desired action on your website. That action could be purchasing a product from your online store, downloading a document, signing-up to your newsletter, tweeting about your content, or a host of other decisive actions that a web visitor can take.

There are many different metrics that can be tracked to determine the effectiveness of your website, but let’s start with the most fundamental metric: bounce rate.

Continue reading →

How to do keyword research

Posted on September 6, 2011 by admin

Getting started with Keyword Research

Keyword research is the cornerstone of getting noticed in the digital age. Consumers and clients are searching at an outstanding rate to find everything from “Best kids toys 2011” to “Rhinoplasty Dallas,” and these searches are taking place on popular search engines like Google, Yahoo, and Bing, not to mention social networks such as LinkedIn, Twitter, and Facebook. Therefore, as a business owner or marketing professional, it is imperative that you position your company to become highly visible for search terms relating to your products or services. Conducting thorough keyword research is the first step in distinguishing your business from your competitors and ultimately gaining marketing share.

Continue reading →

Our Founder

Posted on August 15, 2011 by admin

Chris Payne

Founder, CEO of Regal Spri Creative Group, LLC

With a focus on accurately mapping business needs to solutions, Chris possesses a strong leadership and business savvy.

A background in engineering and sales has strengthened his ability to articulate business value on both an executive and technical level. After leaving Cisco Systems as a Sales Engineer, Chris founded the full-service digital creative agency, Regal Spri Creative Group.

He has developed a collaborative business model which brings the best and brightest designers, developers, marketers, copywriters, project managers, and other creative professionals together to meet the needs of clients. These dynamic project teams are highly efficient and flexible, producing high-quality solutions that drive revenue for clients and get quantifiable results.

His areas of expertise include account and project management, creative direction, and sales leadership. His agency’s clients include Doble Group, Andar International, Sickle Cell Miami, and King of Foods, Inc., amongst others.

Chris received a Bachelor of Science Degree in Computer and Systems Engineering from Rensselaer Polytechnic Institute.