You should know that I found myself wasting time on Park and Bond right before writing this article. Park and Bond is a men’s fashion site and I found myself thinking about how irresistibly fashionable I would be if I had a considerable amount of discretionary income to spend on my wardrobe. That got me thinking about appearance and perception in the business world. The common saying “Perception is reality” is so incredibly important for small business owners. Now, I’m not going to write about the proper attire for a business meeting or which luxury cars scream “success!” but I do want to talk about the dire importance of your business’ visual perception both online and off. Continue reading
