Tag Archives: attracting customers

Duh! The Unbelievably Simple Principle that Entrepreneurs Overlook

July 2, 2012 in Fundamentals,Internet Marketing,Offline Marketing with 1 Comment
The Unbelievably Simple Principle That Entrepreneurs Overlook

Courtesy of The Simpsons

Early in my marketing career I read an excellent book by the very knowledgeable Shama Kabani called The Zen of Social Media Marketing.  I highly recommend picking up this book if you’re new to social media marketing. In her book, Shama talks about a fundamental marketing principle that has stuck with me every day and is the foundation for all of my online marketing efforts. It’s the A.C.T. principle.

A.C.T. stands for Attraction, Conversion, Transformation, and it’s important to understand the concept entirely if you’re going to maximize your marketing strategy.

For every potential customer in your market, they must be pushed through the ACT funnel if you are going to maximize the revenue and significantly grow your business. No step should be omitted.

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Crafting Selling Points That Customers Love

June 29, 2012 in Internet Marketing with 6 Comments

Crafting Selling Points That Customers LoveEver find yourself wondering, “What’s in it for me?” It’s a question that subconsciously runs through our minds almost every time a request for our time or money arises. Since it’s socially encouraged to be altruistic and help others even if there is no personal gain involved, we’re probably just acting with such benevolence towards our fellow man because we know one day we’ll get to read that well rehearsed Humanitarian Award (or Nobel Prize) speech saved on our laptop. Don’t feel bad; it’s human nature to look for personal gain in most opportunities. With this in mind, when marketing and selling to potential customers, you must focus almost exclusively on their desires, needs, and expectations. What’s in it for them?

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