Routinely analyzing the performance of you website is the key to maximizing your online success. By success, we mean having visitors consistently perform a desired action on your website. That action could be purchasing a product from your online store, downloading a document, signing-up to your newsletter, tweeting about your content, or a host of other decisive actions that a web visitor can take.
There are many different metrics that can be tracked to determine the effectiveness of your website, but let’s start with the most fundamental metric: bounce rate.
