Ever had a friend tell you that you’re getting chunky around the midsection or point out a huge booger in your nose? If you’re like me, your first reaction is probably sheer embarrassment. After a few seconds though, you normally appreciate the comment because you know that good friends have a way of being honest to us when we need it, not just when we want it. They manage to bring us back to reality and keep us focused on our goals. I guess what I’m trying to say is…. without BFFs, we’d probably all be fat, snotty-nosed slobs.

In the online marketing world, Google Analytics is the quintessential best friend. It keeps it real at all times and will never sugarcoat the truth. Take a moment and get (re) acquainted with your best friend. Continue reading →