Bing Keyword Research Plugin for Excel

Interested in getting the most out of your Pay-Per-Click campaigns? Try using Bing Ads Intelligence. This nifty little tool plugs into Excel and gives you pretty good data on historic keyword terms, searches, and costs so that you can make more informed PPC decisions.

Increase Website Conversion Rate by Using a Split Testing Tool

Results using Split Testing ToolIf your website isn’t the #1 salesperson within your organization then you’re simply leaving money on the table. Every savvy marketer knows that clicks and conversions count in the world of online marketing. You should know how many people visit your site everyday, what pages they’re looking at most often, where they enter, where they leave, and a host of additional metrics that give you insights into the behavior of potential customers. Once you have this knowledge, you can use it to maximize your lead generation and to get a tremendous return on your initial investment. Ready to turn your website into the greatest salesperson of all time? Then get to know split testing.

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How To Become A GREAT Entrepreneur

achieving greatnessWhat do Billie Holiday, Bob Dylan, and Miles Davis all have in common? They’re all musicians, sure, but they’ve also all cemented a legacy for themselves as being the greatest talents of their respective generations. I recently watched documentaries on each of these amazing artists and I was deeply inspired by their talents, uniqueness, and greatness. It didn’t take long for me to realize that I, myself, have a strong desire to be great. Not only do I want to make money and build a successful business, I have a ravenous urge to revolutionize the design industry and the world of business as a whole. Is it possible? Definitely. The real question is, how do I get there? How do I become a great entrepreneur? While there’s no definitive answer to these questions nor a pre-mapped path to greatness, there are a few essential ingredients that mark greatness; passion, deliberate practice, and consistency.

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Is Your True Value Hidden From Customers?

adding value to customersIt’s not uncommon for new business owners to feel a bit inferior when attempting to acquire new customers. This can often be linked to a limited amount of previous customer experiences, a small team, an unproven product, or a bevy of additional inhibitions. Such reservations can often lead to paralysis or even an avoidance of prominent customers in the marketplace. Even worse, one may aim low in pricing his or her services because of this. We must realize though, that “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.”

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Ask And You Shall Receive. Signed, God.

Building Business ReferralsWe’ve all heard that the big guy upstairs is pretty generous when it comes to granting favors. While we may not get a brand new Ferrari on-demand, there is a level of certainty that our true needs will be met when we ask. With this being such a common belief in the western world and since a piece of his holiness is said to reside within each one of us, why don’t we ask for help from others more often when it comes to building business referrals?

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Psycho-Cybernetics Success Strategy to Stop The Evil Voices In Your Head

Using Psycho-Cybernetics to Increase Business SuccessesI’ve been digesting a ton of psycho-cybernetics stuff lately; most notably, Dr. Mawell Maltz’s insightful analysis which shaped this an entire branch of behavioral psychology. Psycho-cybernetics is the mind’s ability to steer itself to positivity, productivity, and to achieving goals. As an entrepreneur and business owner, every day is a crap-shoot and things are always up and down, sideways, forwards and backwards. It’s a roller-coaster ride that can negatively cloud your mind and detrimentally impact your ability to execute on your business strategy if you let it. Since we’ve all been in a funk due to things going on in your business, here’s a good strategy that I just picked-up that has kept me feeling really positive and motivated all week! Continue reading

Get More Traffic Using Pay-Per-View (PPV) Networks than Floyd “Money” Mayweather

Using PPV Networks to Get More TrafficIf you’re like me you love reading new information about your industry and about marketing. I love discovering new tips and tricks so much that I got sucked into a 2-hour research hole yesterday while looking for more places to run PPC campaigns. While digging, I stumbled upon these traffic generation platforms called Pay-Per-View (PPV) ad networks. Now, these PPV networks work a bit differently than the standard pay-per-impression model incorporated by Google AdWords and Facebook Ads and it’s certainly not the TV model used successfully by boxing legends such as Floyd “Money” Mayweather and Mike Tyson. This model is rarely used by businesses and can help you get more traffic if you’re willing to gamble. Continue reading

Interviews with 2 Top LinkedIn Entrepreneurs

I had the opportunity to interview 2 highly successful entrepreneurs who are both masters of LinkedIn. They share some pretty amazing tips and tricks that have helped their businesses prosper. Take a look inside to check out these intterviews and to learn how to use LinkedIn for business! Continue reading

Why Your Business Is Not Making Money

Why Your Business Is Not Making MoneyNot making money in your business is down right painful. The agony of seeing more money flow out than come in can make the most stoic among us question their self worth. I’ve been there. Going weeks on end without a new client. Paying through the nose just to keep the business afloat or to make payroll. It’s sickening. But one day I took a step back and realized, I’m making some classic errors that can easily be avoided and corrected. Continue reading

If I Could Only Afford To Hire Someone…

How to hire a virtual workerAre you a solopreneur? Are you up to your eyeballs with “to-dos”? Just not enough time in the day, ever? Yep, I know the feeling. If you’re in a relatively new business and you’ve yet to hire employees or even a personal assistant, getting everything done in a week is virtually impossible. No matter how many time-management blogs you read, you’re still at a disadvantage when you decide to build a business by yourself. Ok girls and boys, don’t worry, there’s a GREAT solution to this challenge. Time to think like the future millionaires that you aspire to be.

Stop working by yourself and find people that can help you build your empire! Here are some tips that’ll help you build a team of business partners (not employees) at a very reasonable cost. Continue reading