Tag Archives: social media

Tweet Your Way to Insanely Valuable Market Research

July 9, 2012 in Fundamentals,Internet Marketing,Social Media with No Comments

Tweet Your Way to Insanely Valuable Market ResearchIf you haven’t already read my post about an unbelievably easy way to conduct market research and how it boosted my selling overnight, you may want to check it out. It covers a fair amount of background on using LinkedIn to learn customers’ buying habits. This post will be short and sweet and will focus on a simple Twitter tip that you can use to get inside their head.

As most of you know, Twitter is a.w.e.s.o.m.e! It’s a 24/7 real-time public broadcasting system and it can be used in a multitude of effective ways for businesses. In the case of conducting stellar market research, we’re going to focus on a proven, fundamental concept that’s used with a Twitter twist. Continue reading →

Why Social Media Day Miami Sucked… For Me

July 1, 2012 in Offline Marketing,Startup Life with 6 Comments

Social Media Day MiamiBefore I get blacklisted by everyone at the event, let me first say that this is a self-reflection and has nothing to do with the quality of the event or the information presented at the event. I do feel compelled, however, to share insights that may ultimately make future events, such as Social Media Day Miami 2013, better for people individually; certainly for me.

This won’t apply to everyone, but I’m almost certain that many attendees who read this will agree that in retrospect, they made the same mistakes that I’m about to outline here.

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Why People Become “Fans” and “Follow” You on Social Media Networks

June 20, 2012 in Internet Marketing,Social Media with No Comments

Why People Become Fans and Follow You on Social Media NetworksLots of small business owners have mentioned to me that they really want to gain exposure and attract new customers using social media. It seems the entire business world is ecstatic and frantic over the possible ways social media can exponentially catapult their marketing efforts. This wide-eyed optimism is justifiable considering the fact that we’re constantly bombarded with social media overnight success stories that pop-up on YouTube and Twitter tweets from enviously “followed” mega stars that go viral. All of this hoopla has got me and 99% of the of the business world scratching our heads trying to capitalize on the world’s least expensive and most widely distributed form of marketing.

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How To Build An Amazing LinkedIn Profile – Part 2

June 14, 2012 in Internet Marketing with No Comments

Once you’ve juiced up your Name, Title, Summary, and Experience on LinkedIn, you’re in prime position to tweak the last few sections that will make your Profile 5-star tested.  If you missed Part 1, review it here. Let’s move on to the Skills section.

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5 Jaw Dropping Reasons Why You Should be Marketing Online

March 15, 2012 in Internet Marketing with No Comments
5 Jaw Dropping Reasons Why You Should be Marketing Online

5 Jaw Dropping Reasons Why You Should be Marketing Online

With so much being mentioned around us everyday about the internet, smartphones, social media, and other digital trends, it’s important for entrepreneurs and businesses to realize just how much positive impact the world wide web can have on your bottom line. If you just look at the numbers, you’ll realize that the internet is perhaps the most revolutionary invention in history for business. It is in effect, the great equalizer, allowing almost anyone to capitalize on just about any business idea or opportunity. Here are a few astounding stats, courtesy of eMarketer, that you should know.

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How To Use Twitter For Business

February 27, 2012 in Internet Marketing,Social Media with No Comments
Using twitter for businessThese days you can’t help but here about Twitter when the subject of Social Media comes up. It’s Facebook’s little sister and its growing everyday. But as small business owners and operators, Twitter can seem like a foreign language when it comes to using it to generate leads, sales, and income. I’ll be honest, I didn’t know how to use this powerful tool for a long time. Now, though, I’ve figured out 5 ways to utilize it effectively and make money for my company. Here’s how to use Twitter for business: